Game recognises game, and with Nice Kicks, there is no bigger game in this culture of ours.
Nice Kicks was one of the first sneaker news outlets that jumped on CP early, and thought we were good enough to blast out our products and news to their large fan base. It was only right that after being tight for so long, that we came together and gave both of our fans something that they could flex with, and what we came up with was crazy.
Nice Kicks loved our main product – the Crep Protect Spray, and wanted to offer something that represented both them and us. They came back with a design for not only a cool looking can in their famous red and white colourway, they designed a box that had a video screen. The Crep Protect x Nice Kicks collab was born.